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Speakers I Panelists I Research I Networking

Thursday, November 16, 2023, 8:00 - 3:00 PM AST

Inverary Resort, Baddeck, Nova Scotia

The Cape Breton Island Tourism Training Network in partnership with Destination Cape Breton is excited to host the Tourism Summit 2023, on November 16, 2023, at the Inverary Resort on Baddeck Bay!

The Unama'ki - Cape Breton Island Tourism Summit is a must-attend event for all tourism operators and partners! Join us for an exciting day filled with insightful discussions and networking opportunities. At this summit, you'll have the chance to connect with industry experts, local businesses, and fellow operators. Throughout the day, there will be engaging panel discussions and informative presentations covering various topics related to tourism in Unama'ki - Cape Breton.

This summit offers a valuable platform to gain insights, exchange ideas, and forge meaningful connections. Secure your spot today by registering for this FREE event! Don't miss out on this incredible opportunity to be a part of the Cape Breton Island tourism community!

Be sure to share your photos and social posts using #TourismSummit2023 and tag us at @cbittn @visitcapebreton, we look forward to connecting with you!


8:00 am

Continental Breakfast & Networking
Music Provided by Michele Stephens

9:00 am

Traditional Welcoming & Opening
Traditional Welcome by Molly Pierro, Mary Catherine Pierro, and Evan Googoo of Wagmatcook First Nation

9:15 am

Keynote Presentation: Rebuilding the Travel Experience
Monette Pasher, President, Canadian Airports Council

9:45 am


10:00 am

Nutrition Break

10:15 am

Update: Destination Cape Breton Current State of the Tourism Economy
Terry Smith, CEO, Destination Cape Breton

10:45 am

Tourism Industry Check-In
Leanne Birmingham-Beddow, CEO, Celtic Colours International Festival
Robert Bernard, Executive Director, Nova Scotia Indigenous Tourism Enterprise Network

11:15 am

Presentation: Unama'ki - Cape Breton Training & Research Insights
Eleanor Anderson, Project Manager, Cape Breton Island Tourism Training Network
Dr. Darren Downing, Researc
h Lead, Cape Breton Island Tourism Training Network

12:00 pm

Music Provided by Morgan Toney & Keith Mullins

12:30 pm

Lunchtime Address
Honourable Allan MacMaster, Minister of Communities, Culture, Tourism & Heritage

1:15 pm

Tourism Industry Check-In
Nicole MacAulay, Manager of Cruise, Port of Sydney
Ann Terese Doucette
, Mi'kmaq Relations Office, Cape Breton Field Unit, Parks Canada

1:45 pm

Nutrition Break

2:00 pm

Panel: Building a Four Season Destination - Challenges & Opportunities
Introduction & Moderated by Dr. Keith G. Brown
Cathy Tower,
Owner, TNT Outdoor Adventure
Paul MacDonald, Manager of Facilities, Cape Breton Regional Municipality
Mary Jane Morrison, Associate Dean, Partnership & Engagement, Cape Breton University

2:45 pm

Input: Have Your Stay I Closing Remarks

3:00 pm

Thank you for attending!

Meet Our Co-hosts

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Meet Our Speakers

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Looking for photos from the Tourism Summit 2023?

Click the image below

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For More Information

For more information about the Unama'ki - Cape Breton Island Tourism Summit:


Email us at or call (902)-371-0255


Email Destination Cape Breton at or call (902)-563-4636

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