The purpose of the original research conducted and collected by the CBITTN is to develop an accurate, valuable, and current description of the Cape Breton Island tourism industry. Over the three years of the CBITTN project, research gathered and distributed will assist tourism operators, leaders, managers, and contractors with decision-making related to investment, expansion, staffing, hours of operation, and marketing. The results of this research will be shared with the Cape Breton Island tourism community as it is completed. It is hoped that the research gathered and conducted by the CBITTN will prove immensely beneficial to Cape Breton’s Tourism Industry and will assist with post pandemic recovery as well as addressing labour shortage issues in the industry.
The research conducted by the CBITTN is informed and directed by the Cape Breton Island tourism community. Research projects are selected and designed based on conversations, feedback, and requests from our tourism community. If you have any research questions that you would like investigated, or areas where you would like to see more research, please contact Darren Downing, the research lead at Darren_Downing@cbu.ca.