Unama'ki - Cape Breton IslandTourism Summit 2024

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Visit the link below to secure your seat for the upcoming
2024 Unama'ki - Cape Breton Island Tourism Summit

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The Unama'ki - Cape Breton Island Tourism Summit is a must-attend event for all tourism operators, industry leaders and partners! Join us on Tuesday, November 12, 2024, at the Membertou Trade and Convention Centre for a dynamic day of industry updates, spotlights and industry developments and exciting updates on partnerships and investments shaping the future of tourism in our region.

We're excited to feature these keynote speakers who will share their expertise on navigating the ever-changing tourism landscape and strategies for driving sustainable growth.

Rick Antonson, Former President & CEO of Tourism Vancouver and Acclaimed Author
Greg Oates, Senior Vice President of MMGY NextFactor

Through insightful presentations, discussions, and networking opportunities throughout the summit, you'll gain valuable insights from tourism experts.

This summit is a valuable platform to connect with industry experts, local businesses and fellow operators. It offers an excellent opportunity to exchange ideas and forge meaningful connections that will strengthen the Unama’ki - Cape Breton Island tourism community.

Lunch and post-event refreshments are included and will provide additional networking opportunities.

Don't miss this incredible opportunity to be part of the conversation shaping the future of Unama’ki - Cape Breton Island's tourism industry!

Registration Opens at 8am in the Kluskap Room located at the Membertou Trade and Convention Centre.

Keynote Speakers

Author and former tourism executive Rick Antonson shares lessons from decades managing sceptics, taking on the enemies of fresh ideas, and keeping the tourism industry, communities and businesses focused, motivated and productive in a world of disrupted plans. This presentation centres on the concept of Cathedral Thinking to empower every attendee with a sense of purpose and meaning and commitment—ensuring a common vision today for a successful tomorrow. Every idea, every change must count in the near-term while providing a building block toward a prosperous future. Lasting accomplishments are built upon solid foundations, and success requires the cornerstones of diverse roles, equality of workforce, and the inclusion of everyone. Rick’s anecdotes, admonishments and advice illustrate how to think like a cathedral builder—short-term actions, near-term results, long-term vision—to bring on-the-spot impacts for you and your colleagues.

Greg Oates is a consultant specializing in tourism development and AI strategy. He works with the public and private sectors to develop strategic planning frameworks aligning government, industry and community priorities. Greg has collaborated with more than 100 tourism and hospitality organizations worldwide, and he is a recognized thought leader in consumer and business trends impacting the global visitor economy.

View/download a copy of the 3 Basics
of AI presentation.